Operations Social Media Tips

5 Tips to Use Social Media for Product Purchasing

I saw some great products at the EMS Expo 2009 exhibit hall in Atlanta last week. If you saw something you liked, use these Everyday EMS social media Tips to learn more about the company and their products.


1. E-mail the vendor and ask for hyperlink(s) to customer print, audio, and video testimonials about the products that are not on the vendor’s Web site.

2. Search social media sites for comments about the vendor and their products. Start with Set-up an RSS of the Twitter search in your RSS reader.

3. Set-up a daily Google Alert e-mail for the product to find posts about the vendor and product.

4. Search the more than six billion YouTube videos for videos showing the product in use at actual incidents or during training scenarios.

5. Ask the nearly 20,000+ members of,, or members for their opinions and experiences by starting a discussion.

Finally, browse the archives of MedicCast and EMS Garage podcasts. These shows review and discuss products for EMS professionals. If the product you are interested in has not been reviewed or discussed, contact the show hosts – Jamie Davis and Chris Montera – and ask them to check out the product.

Which products and services caught your eye? How are using social media to learn more about those products?

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By Greg Friese

Greg Friese, Stevens Point, Wisconsin, is an author, educator, paramedic, and marathon runner.

Greg was the co-host of the award winning EMSEduCast podcast, the only podcast by and for EMS educators. Greg has written for,, Wilderness Medical Associates, JEMS Magazine, and EMS World Magazine, and the NAEMSE Educator Newsletter.