How many visitors come to your EMS agency’s website? Who are those people? Can you email them when you update your website with news, staff promotions, or injury prevention tips?
Certainly an up-to-date website is important, but having an ongoing relationship with your website visitors is even more important.
Building a list of website visitors is easy. Use AWeber to add a sign-up form to your website (just like we use on EverydayEMSTips.com). Subscribers use a double-opt-in process so you know that they want to hear from you. After entering their contact information – name and email – an email is sent asking the subscriber to confirm their subscription.
These are my Everyday EMS Tips for how to use your list of subscribers:
1. Send useful and timely injury prevention information. For example, May is always National Stroke Awareness month. Send your subscribers information on how to recognize a stroke and a reminder to call 911 if they see stroke signs and symptoms.
2. Share important information with subscribers about illness and injury in the news. Sharing a link to the CDC website about H1N1 influenza might be valuable to subscribers.
3. Promote unique activities your agency is involved. Do you provide standby at special events? Do you send an ambulance and crew to other regions or states during a natural disaster?
4. Invite subscribers to attend open houses, training programs, and other special events hosted or provided by your agency.
5. Build community with your subscribers. Help them understand your agency’s mission, the services it provides, and its important role in the community.
If your agency already has a list of subscribers how do you use it and how often do you communicate to subscribers?