EMS Tips

Only You Can Prevent Forest Fires

The Smokey social media campaign has asked me to remind you that forest fires are almost always preventable. Learn more at and get your Smokey on. Wildfire plays an important ecological role. The catastrophic wildfires of today are partly a result of decades of absolute fire suppression which is magnified by the continual blurring […]

Firefighting Operations Social Media Tips

Happy Birthday Smokey the Bear

Smokey the Bear (aka Smokey Bear) is 65 today. Congratulations Smokey! I certainly appreciate the impact of the most successful marketing campaign ever on preventing wildlife fire. Nonetheless I have mixed feelings about the impact of 65+ years of wildfire suppression on ecological systems, blurring of the urban/wildland interface, and the costs associated with massive […]