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Video: Move to the Right for Red Lights and Sirens

Great Public Service Announcement video from Tuscaloosa Fire & Rescue Service, Alabama. I like this video because it:

1. Addresses a common frustration of emergency vehicle operators.

2. Involves department members in the production.

3. Uses a social media channel, YouTube, to broadly distribute the message – inside and outside of their service area.

4. Can be recreated by fire departments and EMS agencies everywhere.

By Greg Friese

Greg Friese, Stevens Point, Wisconsin, is an author, educator, paramedic, and marathon runner.

Greg was the co-host of the award winning EMSEduCast podcast, the only podcast by and for EMS educators. Greg has written for EMS1.com, JEMS.com, Wilderness Medical Associates, JEMS Magazine, EMSWorld.com and EMS World Magazine, and the NAEMSE Educator Newsletter.