How I Organize a Book or Product Review Post

by on December 2, 2009

in Social Media Tips

If you want your book or product reviewed check out the guidelines here.

Many Everyday EMS Tips readers have their own blogs that I enjoy reading. A book or product review is a good topic for a blog post. Reviews are also a good way to tell readers about books you have read and products you use. Linking the book title or product name to your Amazon or other merchant account is a good way to direct some traffic (and potentially some revenue) to your affiliate programs.

This is the format I use to organize a book or product review blog post or magazine article.

1. Introduce the book or product in the first paragraph. I often use an anecdote or story to connect me and the reader to the book or product. For example, in a boot review I might talk about a time I wished I had water proof boots, steel toes, or better traction.

Bloggers this is your first opportunity to hyperlink the product name or book title to your Amazon or other merchant affiliate account.

2. In the second paragraph describe what the product does or what the book is about. Stick to the basics or the most important features. For readers that want more information your could end the paragraph by saying there is more information available from the manufacturer’s or publisher’s website.

3. Write about what you liked about the product or book in the third paragraph. In the previous paragraph you wrote about facts. In this paragraph write your opinion.

4. In the fourth paragraph share your ideas to improve the product or make the next edition of the book better. You could also write about how the product could be best used by the intended audience.

5. Close the review with a final paragraph on where readers can find more or purchase the product. This paragraph might include a web address, phone number, and MSRP.

Bloggers this is your second opportunity for an Amazon (link to the Everyday EMS Tips A-Store) or other merchant affiliate link.

Finally, if I don’t have a positive opinion of a book or product I have been asked to review I follow my mom’s words of wisdom, “if you don’t have anything nice to say, don’t say anything at all.” Thus, I will share any negative thoughts only with the vendor that asked me to do the review and not do a public review.

Updated November 20, 2012: How to Write a Must-Read Product Review on ProBlogger.


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  • http://ems-safety.com Jim Hoffman

    I always enjoy reviewing products or services. Especially those that are new to EMS and innovative products. I did one last year after I spoke and examined the MonsterMedic stretchers and stairchair. Great stuff, as well as the Wantynu.com oxygen wrench and the BloodStick.com blood drawing system, which I hope to be reviewing in the near future.

    My favorite part of this post though Greg is reminding fellow EMS bloggers that they can give their opinions on products, services and books. That their online presence is a powerful means to help other EMS professionals make informed decisions when spending their hard earned dollars. I encourage them all to pick something once a month and write about it. The readers will thank them for it.

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  • http://jeramedic.wordpress.com Jeremiah Bush

    Very helpful post Greg. I will be doing more reviews in the future and will use your tips as a guide.

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  • Diane

    Hey, thanks for posting this. I don’t really have anything to do with EMS, but I used these suggestions to improve a book review I’m writing. Thanks!

    • http://everydayemstips.com Greg Friese

      Thanks. Glad you found them useful.

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